Sensor Tower suggests that this downturn comes from competition within King’s own catalogue. As mentioned above, it failed to live up to both Jelly Saga’s 13 million downloads in 2016 and Soda Saga’s 14 million in 2014.įirst-week IAP revenue is also drastically decreased compared to previous titles, with Friends Saga earning only $780,000 - compared to Jelly and Soda Saga’s $1.7 million and $3.7 million respectively. King’s latest entry had topped the App Store charts in 36 countries and Google Play rankings in 22 territories on October 13th.ĭespite a good start, it marks a downward trend for the IP when compared to the last two entries in the Candy Crush Saga franchise. That’s according to Sensor Tower, which reports that Friends Saga has earned roughly 77 per cent of 2016 predecessor Jelly Saga’s 13 million first week installs. Candy Crush Friends Saga racked up over 10 million installs in its first week.
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